1.0 INTRODUCTION

As a purpose driven brand, health, ethics and environmentalism sit at the heart of the Hello Human business and should be reflected in everything we do – including our marketing.

To sell more stuff and make more profit, companies have relied on advertising to convince consumers that buying their product or service is key to happiness – leading to unethical marketing practices.

At Hello Human, we aim for ‘conscious’ marketing; treating customers with respect and focusing on long term growth – building strong relationships with our community through set of shared values to realise our vision of reconnecting people and planet and authentic, healthy digital content.

Marketing in an ethical way focuses not only on how our product benefits our customers, but also how our business is striving to regenerate people and planet at large.

We are a brand with a powerful public service message that aims to bring that message to the world in a way that stays true to those values in order to engage and empower our community.

Ultimately, the public have the right and power to information on the way Hello Human does business. The marketing function has a major responsibility to make this happen the right way at the right time.

2.0 PURPOSE This ethical marketing policy (the ‘Policy’) sets out Hello Human’s position on marketing practices and efforts to go beyond compliance to ensure honesty, fairness and responsibility in our ways of working.

3.0 SCOPE This Policy applies to all employees and third parties associated with Hello Human or any of our subsidiaries or their employees, no matter where they are located.

The Policy also applies to Officers, Trustees, Board and/or Committee members at any level.

In the context of this Policy, third-party refers to any individual or organisation that Hello Human meets and works with including but not limited to suppliers, contractors, distributors agents and customers.

4.0 PRINCIPLES

4.1 LEGALLY COMPLIANT All marketing communication must be legal, decent, honest and truthful.

Prepare all marketing communication with a sense of responsibility to consumers and society.

Respect the privacy and confidentiality of customers, protecting them from unwarranted infringements of privacy.

Do not unfairly portray or refer to anyone in an adverse or offensive way.

4.2 FOSTER TRUST Seek to build long term partnerships with customers by being honest and straightforward.

Take all reasonable care to avoid misleading statements, concealment, and overstatement in all advertising and public statements.

Strive to communicate clearly with all constituencies.